Apple is possibly getting ready to launch an iPhone trade-in program.
Tech site 9 To 5 Mac quotes a source with knowledge of the initiative that says customers will be able bring in their old iPhone to any Apple store and receive credit toward a new device. The trade in policy is part of Apple's plan to drive traffic to their stores and expose customers to the entire line-up of Apple products.
Only 20 percent of iPhones are sold at Apple Stores. Third-party iPhone sellers like Best Buy, Verizon Wireless and AT&T have trade-in programs already in place.